BRANDING REMAKE: DESIGN THINKERS CONFERENCE RE-BRANDING

SKILLS | Information Architecture | Graphic design | Typography | Branding | Critical Design

CLIENT | Academic

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THE REQUIREMENT

Working in groups of two, design a word mark and visual identity system for the RGD Design Thinkers Conference. Design a logo/word mark for the conference, create a Visual Identity System for the logo, and create a process book showing the logo development.

THE RESPONSE

We explored branding for the conference through mind-maps and building on one of the threads from that process. The concept was expanded to become an entire visual identity for the conference and a Visual Identity booklet was created.

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MORATORIUM

I felt that this process, although original, did not end up feeling authentic in the end. The end identity was cohesive, but not strong.

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