VISUAL DATA INTERPRETATION: SEXISM IN ADVERTISING, AD RE-ENVISIONED, MAKE IT RIGHT

SKILLS | Information Architecture  | Typography | Research | Critical Design

CLIENT | Academic

_____________________

THE REQUIREMENT

Choose one visual representation that you find significantly problematic. Identify and describe the problem(s) in your representation, using at least five references. Then describe how you would change the image to address, minimize and/or correct the problem(s). You can choose to write this assignment as a 5 to 7 page paper, or literally draw/write/Photoshop your image changes.

THE RESPONSE

I identified a Diesel jeans ad that was offensive to women in its imagery, words and message. I changed it to be a more inclusive image, wording and message, while at the same time being a subtle political statement.
_____________________

RETROGRESSION

I had difficulty keeping the essay part of this project under the word count, it was a good lesson in editing.
_____________________